Yardley, PA (PRWEB) May 3, 2005
In keeping with its inclusive editorial policy, Global Traveler magazine takes a comprehensive look at the obstacles physically challenged individuals face and overcome as they travel across the nation and around the world.
Written by GT contributors Barbara and Jim Twardowski, “World Wide Access” reveals the potential $ 26 billion dollar market travel-related businesses miss when fail to meet the needs of physically-challenged travelers. The figure is based on a landmark study conducted in 2002 by Harris Interactive.
“These statistics demonstrate that if properly reached, people with disabilities can make an extremely profitable marketing target,” said Eric Lipp, founder and director of Open Doors Organization. ODO teaches businesses how to succeed in the disability market.
In the article, the Twardowskis cite the findings of a study titled “Improving Information on Accessible Tourism for Disabled People.” The study, posted on the European Union’s Web portal at europa.eu.int, suggests “Improved accessibility will not only result in economic benefit to the tourism industry, but will also assist the move towards full social integration.”
“Accessible travel is a niche market that cuts across all niche markets…accessible travelers’ needs cross all types of travel and all destinations,” said Roberta Schwartz, Director of Education for the Society for Accessible Travel.
Global Traveler magazine offers timely information for the travel industry as well as other regular features incorporating up-to-date information regarding health and safety issues in travel, popular business travel destinations, great golf spots and more.
Published by FXExpress Publications, Inc., Global Traveler magazine is circulated nationally and focuses on the top 10 U.S. cities, including Atlanta, Boston, Chicago, Dallas, Houston, Los Angeles, Miami, New York and San Francisco. Global Traveler is also available in select airline lounges, including Alitalia Airlines, China Airlines, Ethiopian Airlines EVA Airlines, Finnair, Korean Air, Malaysia Airlines, South African Airways, TAP Air Portugal, Turkish Airlines and others selected newsstands and news boxes with a paid ABC circulation of 60,238.
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World Wide Access
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