HPL Hotels & Resorts (PRWEB) October 31, 2002 -
based hospitality management company and a wholly owned subsidiary of main-board listed Hotel Properties Limited (HPL), launches the new, improved Hard Rock Hotels, Bali and Pattaya’s website at http://www.hardrockhotels.net.
The new website includes a fresh design to achieve a uniform look and style for the two Hard Rock Hotels in Asia. The site also incorporates new features such as a secured site for credit card reservations, which allows instant confirmation on the availability of rooms, thus reduces the waiting time for our customers.
Since the Hard Rock Hotels, Bali and Pattaya came under the folds of HPL Hotels & Resorts, the corporate office wants a web presence that is reflective of the Hard Rock brand, current, hip, fun, and yet functional. “We believe we have achieved this goal with our new site. Besides highlighting and providing concise information of the facilities and packages we offer, the new site has an eye-catching design that parallels the image of Hard Rock brand, as well as provide better, faster and simpler navigation and ease of use,” said Edmund Nicholas, vice president of marketing for HPL Hotels & Resorts.
Added Edmund, “At the same time, we wanted to update the look and feel of the website, to ensure that the web design complements with the hotels’ other collateral materials.”
The new site is much more comprehensive than the previous site, with new features and functionality that provide users a convenient online experience. Users are able to submit queries, reviews on the hotels, make room reservations and join the mailing list online, without the hassle of calling or waiting. Links are also provided for the other properties managed by HPL Hotels & Resorts.
“We recognise the increasing effectiveness of Internet marketing as well as database marketing. We intend to leverage on this new website and its new features to increase our database and to aggressively use this platform as one of our marketing tools,” said Edmund.
The new site allows both HPL Hotels & Resorts and the Hard Rock Hotels the flexibility to modify and update the site on an on-going basis, to communicate with the users, as well as provide a platform for any addition of Hard Rock Hotels in the region. This regional website is the first step for HPL Hotels & Resorts in aiming to harmonise its communication of the Hard Rock brand in the region.
About HPL Hotels & Resorts
Headquartered in Singapore, HPL Hotels & Resorts is a hospitality management company, operated and wholly owned by Singapore main-board listed, Hotel Properties Limited (HPL). Associated with some of the most prominent brands, HPL operates luxury resorts, business hotels, theme hotels and hotel apartments worldwide, offering distinct experiences ranging from lifestyle hotels to adventure and eco-tourism.
Today, HPL Hotels & Resorts manages the activities of seven hotels and two boutique resorts in the Asia-Pacific region, with a total of 2,870 rooms. These include, Concorde Hotel Singapore, Concorde Hotel Kuala Lumpur, Concorde Hotel Shah Alam, Concorde Inn Kuala Lumpur International Airport, Concorde Hotel Gold Coast – Australia, The Lakehouse in Cameron Highlands – Malaysia, Casa del Mar in Langkawi – Malaysia; as well as the Hard Rock Hotels in Bali – Indonesia and Pattaya – Thailand. For more information, visit http://www.hplhotels.com.
HPL Hotels & Resorts launches redesigned website for Hard Rock Hotels
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