Dubai Makes First Formal Foray Into Chinese Market

(PRWEB) January 31, 2005

As Dubai’s popularity as an ideal year-round business and leisure destination increases by leaps and bounds and the tourism industry expands, the Dubai Department of Tourism and Commerce Marketing (DTCM) made its first formal foray into the hugely promising Chinese market through its strong participation in a major trade fair.

The department recently participated in the World Travel Fair (WTF- 2005) that took place in Shanghai from January 20 to 23 to acquaint the residents of the world’s most populous country about the emirate and its numerous attractions as well as developments underway.

DTCM Manager Overseas Promotions, Mr. Khalifa Ali Buamaim, who represented the department, said: “In business travel, Dubai is gaining in popularity to be chosen as a preferred destination in China. Feedback from the visitors to our booth was encouraging. Awareness of Dubai as a tourist destination is growing fast in the China market and we anticipate China to be the one of the fast-growing source market for Dubai tourism.”

The DTCM booth’s design featured the traditional Middle Eastern wind tower, projecting the heritage and culture of Dubai which was very attractive and outstanding among all others as this reflected the unique Arabian culture on Dubai.

Interviews were held on-site with several Chinese media who showed a keen interest on the emirate and the developments taking place.

“During the event, we met with a large number of potential outbound agents, travel media and individual travelers and provided them detailed information of the tourism facilities and key attractions in Dubai. The travel agents, trade contacts and media proved to be well informed of Dubai’s attractions and were optimistic about its potential,” added Mr. Buamaim.

The WTF 2004 attracted more than 50,000 visitors including 9,428 trade visitors. While last years show saw participation from 450 exhibitors from over 40 countries, this year more than 180 exhibitors from 49 countries and regions participated.

The DTCM team comprised 9 co-participants that included Dubai-based travel and tour operators. WTF is the first and the largest out bound focused travel show in China and focuses on business and leisure travelers from Shanghai, China’s most influential city for the world tourism industry.

WTF is one of the few high quality travel fairs in the Mainland China. It is jointly organized by the Shanghai Municipal Tourism Administrative Commission and VNU Exhibitions Asia.

Apart from Dubai, Turkey, Egypt, Jordan, Brunei, India, Nepal, Japan, Korea, Singapore, Malaysia, Sabah, Thailand, China, Philippines were other NTO representatives from the Middle East and Asia regions.

BIZ COM – “For PRoactive Communications”

Suite 702, Fairmont Hotel

Sheikh Zayed Road, P.O. Box 48889

Dubai – United Arab Emirates

T: +9714 3320888; F: +9714 3320999

M: +97150 6242305; E: ajay@bizcom.ae

# # #

More Malaysia Heritage Tourism Press Releases

Dubai Makes First Formal Foray Into Chinese Market