Former Director General of Marketing and Communications, CNTA is Speaking at WTM-ChinaContact Conference on Bilateral Tourism Relations with China this November 6th

(PRWEB) October 4, 2006

The upcoming WTM-ChinaContact conference on bilateral tourism relations with China, Chinathe future of Travel is gearing up to be the most comprehensive collection of knowledge and expertise on Chinas tourism sector ever assembled outside China.

A keynote speaker and chairperson of the session on bilateral tourism, Mrs. Shen Hui Rong, has until recently held the position of Marketing & Communications Director General at China National Tourism Administration (CNTA) in Beijing. For over 27 years, Mrs. Shen played key roles in Chinas rapidly developing tourism industry. She implemented Chinas recovery program post-SARS and has negotiated tourism agreements, known as ADS, with overseas destinations. Her work in this area earned her the nickname Ms. ADS.

We have asked Mrs. Shen about Chinas approach to outbound tourism and the role they see it playing in overall economic growth and social benefit to China.

When asked about the future potential of outbound tourism from China, Shen Hui Rong has told us “As usual when something is big in China, the numbers mentioned are staggering. The World Tourism Organization forecasts that China will become the worlds fourth-largest source of outbound tourists by 2020 with more than 100 million departures each year. Outbound travel from China jumped 50-fold in 20 years. In 1997, when the first batch of ADS destinations were approved including Thailand, Singapore, Malaysia, Philippines and the Hong Kong and Macao Special Administrative Regions, only 5.32 million trips were made. The number became 16.6 million in 2002, 20.22 million in 2003 despite the SARS epidemic, 28.85 million in 2004 and 31 million in 2005. It is expected that 2006 will still see 34 million overseas trips (10% increase). China has already replaced Japan as Asias number one outbound travel market.”

According to the survey released in the Annual Report of China Outbound Tourism Development 2005, white collar and company managerial staff are the main source of outbound travel, making up half of the market. This is especially the case in Beijing and Shanghai. 80% outbound travellers are aged between 18-50 with high education. 45% of outbound travellers are from three-member families while couples or singles comprise 30%.

The cost of staying/eating in the UK and Europe is quite high. While this is a factor in people’s travel choices, at present the visa issue is still the major barrier for Chinese travellers to Europe. Since last July EU nations carried out a stricter visa policy for Chinese tourists and as a result the number of Chinese tourists to Europe has not increased by much.

At present, the most popular tours to Europe are:

14 days trip to Germany, France, Switzerland, Italy and Holland; 12 days trip to Germany, France, Switzerland, Italy, Vatican and Austria; 9 days trip to Switzerland, Finland and Belgium or Switzerland, Germany and Austria.

11 days trip to Spain and Portugal; 9 days trip to Nordic countries are the most aspirational products.

Most of the tours are city based if they travel to long-haul destinations but some Chinese golfers like to go to St. Andrews, which is included in tour packages.

Bilateral agreements and cooperation will enhance two-way traffic. The more people travel between two countries, the better understanding each other will attain. This will reduce the differences and cultural gap to further develop friendship between the two peoples.

World Travel Market is an important annual global travel trade exhibition organised by Reed Travel Exhibitions, a leader in travel related fairs around the world. This is the first time that WTM is holding a full day conference on Chinas tourism industry. It is cooperating with ChinaContact to produce a high quality event with rich content, high quality speakers and fantastic networking opportunities. It is to be the first time that the theme of bilateral tourism development with China is discussed and analyzed at senior level in Europe. As Chinas tourism sector continues to overwhelm expectations to grow faster than its economy, this topic will remain a hot issue for many years to come. Chinathe future of Travel will continually update the international travel community on the dynamic pace of change in China and the ways that companies and destinations can benefit from this astounding destination / market.

ChinaContact is a dedicated market entry specialist for Chinas tourism sector, involved in consulting, investments, luxury destination marketing and public relations, events management and conference productions.

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Former Director General of Marketing and Communications, CNTA is Speaking at WTM-ChinaContact Conference on Bilateral Tourism Relations with China this November 6th

GoQuo Sponsors TRAVELtech Australia: Asia Pacific"s Leading Online Marketing and Distribution Conference

(PRWEB) June 28, 2006

Aiming to play a major role in the Asia Pacific region, GoQuo sponsors Traveltech Australia 2006 – the regions leading online distribution conference.

Although it is one of the newest international technology shows, TRAVELtech Australia is the main event where dominant travel players converge in the region.

For GoQuo, participating in TRAVELtech Australia 2006 is a conscious, deliberate and strategic move as GoQuo seeks to expand into new markets and build its portfolio of international clients.

Anderson Dy, GoQuos Head of Sales and Marketing, predicts that intern-continental and inter-regional passenger traffic and tourism in that region will expand exponentially over the next two decades. Using the extensive market research conducted by GoQuo to analyse the trends, patterns and movements in the travel industry, Anderson Dy argues: We simply cannot ignore the critical developments that are happening in the Asia-Pacific region (A-Pr). Buckling under international competitive pressures, more countries in the region have begun adopting progressively liberal policies in regard to passenger travel, opening previously closed markets to open competition. The dramatic increase of global trade with China is providing further impetus to this transformation. As travel restrictions in China are lifted and as more wealth is created in China due to the remarkable increase in foreign direct investments into the country, a rising number of Chinese have begun spending their new found wealth in travel. Technology not only has to be engineered to accommodate the massive number of potential travellers but also technology has to be flexible and innovative enough to accommodate the new and specific demands of the Chinese and of the Asia-Pacific travel company or traveller. As GoQuos bespoke products have been engineered to an extremely high level of sophistication and flexibility, we are not afraid to respond to this challenge.

The passenger traffic is not contained within the region as the regions exotic sites and offers continually temp travellers from across the globe. Hong Kong, Thailand, Malaysia and Singapore have consistently topped polls for long-haul destinations among travellers. Cosmopolitan cities like Beijing, Shanghai, Tokyo, Taipei and Seoul, the off-beaten-track cities like Ho Chi Minh, Hanoi, Vientienne, Phnom Penh and Chang Mai and Oz-NZ favourites like Sydney, Melbourne, Wellington and Auckland are all set to be the next travel hotspots of the coming decade.

GoQuos Managing Director, Ron Ramanan points out: Although the region has suffered a set back in the past 3 years due the international issues like terrorism and the avian flu, the region is making a spectacular comeback. With a cumulative regional population surpassing 1.8 billion, the importance of this market cannot be denied. And with the recently liberalised skies spurring a dramatic growth in regional carriers, the region is considered the most dynamic and most competitive in the world. We need to be there to capitalise on these developments and provide the necessary technology solutions to this emerging market.

With a theme of Power to the People, TRAVELtech Australia 2006 will be held in Sydney on the 22nd of August. For more information, please access:

www traveltechasiapacific com/traveltech

About GoQuo:

At the forefront of travel technology, GoQuo is one of the most dynamic and established software solution providers in the UK. Headquartered in London, GoQuo products are used by UK, US and Australian clients in having a more dynamic presence on the online market place, assisting companies in their market expansion and optimising their efficiency through robust and cost-effective technology solutions. For more info please visit www goquo com.

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Related Malaysia Extreme Tourism Press Releases

GoQuo Sponsors TRAVELtech Australia: Asia Pacific"s Leading Online Marketing and Distribution Conference

Bangkok (PRWEB) September 30, 2011 Thai superstar Thongchai “Bird” McIntyre will sing for the first time in Mandarin, rendering a soft, romantic melody in a music video set against the backdrop of some of Thailands most appealing and iconic tourism attractions. The music video will be broadcast in China, Taiwan, Hong Kong, Malaysia and Singapore, which are some of Thailands fastest growing visitor arrival markets (see chart below). Mr Suraphon Svetasreni, TAT Governor said, Music is a universal language, understood by everyone. This new strategy helps us to use the power of both music as well as our popular celebrities to underscore the brand image of Thailand and the strength of our marketing slogan, Amazing Thailand: Always Amazes You. This special music video will communicate a powerful and memorable message in a completely new way to our target group of Chinese visitors, which are important in terms of both numbers as well as spending power. In addition to the five source markets in the Asia-Pacific, the video will also be broadcast in the China town districts of cities in Europe and Australia. The TAT will seek to convert interest into bookings by offering special prizes of 3 days 2 nights tour packages to potential travellers who sign up for the marketing promotional offers before December 2011. The 3-minute music video Rong Hai Tham Mai (Why do I cry?) will feature Mr Thongchai and Ms Sonia Sui, a well-known actress, singer and model in Taiwan and another well-known Thai performer Mr Nawat Pong Kulrattanarak, who now commands a large Chinese fan following. The music video is directed by Mr Ekachai Uekrongtham, a rapidly-rising Thai film-maker. The narrative tells the tale of a Thai tour guide who meets up with a Chinese girl on his tour around Thailand. Their journey takes them to famous tourist attractions in Thailand such as Hua Hin Beach, Kao Tao Beach, Bung Bua National Study Centre in Prachuap Khiri Khan province, Khao Wang in Phetchaburi province, the Grand Palace and the Temple of the Emerald Buddha, Chatuchak Weekend Market, Giant Swing, Yaowarat (China Town), the Golden Mount in Wat Saket, and other popular sites around Bangkok. Both of them share some memorable times with each other throughout the trip, until the tour comes to an end. How will this love story end? The climax to this love story is the draw card that is expected to keep viewers riveted until the end, and send the bookings to Thailand soaring. Mr Suraphon said, We think this video will pull at the heart-strings of potential visitors across all age groups. If it proves successful, we will replicate this strategy in other markets. Visitor arrivals to Thailand by nationality from the target source markets China – in 2010 1,122,21 visitors = +44.34% change/ in 2011 1,155,712 visitors = +68.59% change Hong Kong – in 2010 316,476 visitors = -0.72% change/ in 2011 253,256 visitors = +42.56% change Malaysia – in 2010 2,058,956 visitors = +17.13% change/ in 2011 1,385,042 visitors = +21.91% change Taiwan – in 2010 369,220 visitors = +1.77% change/ in 2011 302,628 visitors = +41.73% change Singapore – in 2010 603,538 visitors = +7.09% change/ in 2011 391,923 visitors = +23.39% change Source: Immigration Bureau, Thailand Visit this link for the Music Video: http://www.youtube.com/watch?v=GINEWGka-4M&feature=related (Chinese Subtitle) Contact Information: International advertising support section Tourism Authority of Thailand Tel: +66 (0) 2250 5500 ext. 1521-4 Fax: +66 (0) 250 0245 E-mail: advertising_tat(at)hotmail(dot)com International Public Relations Division Tourism Authority of Thailand Tel: +66 (0) 2250 5500 ext. 4545-48 Fax: +66 (0) 2253 7419 E-mail: prdiv3(at)tat(dot)or(dot)th Web site: http://www.tatnews.org ### TAT Taps the Power of Music and Romance in Marketing to Chinese Visitor

Bangkok (PRWEB) September 30, 2011

Thai superstar Thongchai “Bird” McIntyre will sing for the first time in Mandarin, rendering a soft, romantic melody in a music video set against the backdrop of some of Thailands most appealing and iconic tourism attractions.

The music video will be broadcast in China, Taiwan, Hong Kong, Malaysia and Singapore, which are some of Thailands fastest growing visitor arrival markets (see chart below).

Mr Suraphon Svetasreni, TAT Governor said, Music is a universal language, understood by everyone. This new strategy helps us to use the power of both music as well as our popular celebrities to underscore the brand image of Thailand and the strength of our marketing slogan, Amazing Thailand: Always Amazes You.

This special music video will communicate a powerful and memorable message in a completely new way to our target group of Chinese visitors, which are important in terms of both numbers as well as spending power.

In addition to the five source markets in the Asia-Pacific, the video will also be broadcast in the China town districts of cities in Europe and Australia.

The TAT will seek to convert interest into bookings by offering special prizes of 3 days 2 nights tour packages to potential travellers who sign up for the marketing promotional offers before December 2011.

The 3-minute music video Rong Hai Tham Mai (Why do I cry?) will feature Mr Thongchai and Ms Sonia Sui, a well-known actress, singer and model in Taiwan and another well-known Thai performer Mr Nawat Pong Kulrattanarak, who now commands a large Chinese fan following.

The music video is directed by Mr Ekachai Uekrongtham, a rapidly-rising Thai film-maker.

The narrative tells the tale of a Thai tour guide who meets up with a Chinese girl on his tour around Thailand. Their journey takes them to famous tourist attractions in Thailand such as Hua Hin Beach, Kao Tao Beach, Bung Bua National Study Centre in Prachuap Khiri Khan province, Khao Wang in Phetchaburi province, the Grand Palace and the Temple of the Emerald Buddha, Chatuchak Weekend Market, Giant Swing, Yaowarat (China Town), the Golden Mount in Wat Saket, and other popular sites around Bangkok.

Both of them share some memorable times with each other throughout the trip, until the tour comes to an end. How will this love story end? The climax to this love story is the draw card that is expected to keep viewers riveted until the end, and send the bookings to Thailand soaring.

Mr Suraphon said, We think this video will pull at the heart-strings of potential visitors across all age groups. If it proves successful, we will replicate this strategy in other markets.

Visitor arrivals to Thailand by nationality from the target source markets

China – in 2010 1,122,21 visitors = +44.34% change/ in 2011 1,155,712 visitors = +68.59% change

Hong Kong – in 2010 316,476 visitors = -0.72% change/ in 2011 253,256 visitors = +42.56% change

Malaysia – in 2010 2,058,956 visitors = +17.13% change/ in 2011 1,385,042 visitors = +21.91% change

Taiwan – in 2010 369,220 visitors = +1.77% change/ in 2011 302,628 visitors = +41.73% change

Singapore – in 2010 603,538 visitors = +7.09% change/ in 2011 391,923 visitors = +23.39% change

Source: Immigration Bureau, Thailand

Visit this link for the Music Video: http://www.youtube.com/watch?v=GINEWGka-4M&feature=related (Chinese Subtitle)

Contact Information:

International advertising support section

Tourism Authority of Thailand

Tel: +66 (0) 2250 5500 ext. 1521-4

Fax: +66 (0) 250 0245

E-mail: advertising_tat(at)hotmail(dot)com

International Public Relations Division

Tourism Authority of Thailand

Tel: +66 (0) 2250 5500 ext. 4545-48

Fax: +66 (0) 2253 7419

E-mail: prdiv3(at)tat(dot)or(dot)th

Web site: http://www.tatnews.org

###

TAT Taps the Power of Music and Romance in Marketing to Chinese Visitor

Bangkok (PRWEB) October 04, 2012 Remote Lands, the worlds leading ultra-luxe Asia travel designer, is delighted to announce the appointment of Tim Russell as Director of Sales & Marketing for the Asia/Pacific region. Based in the companys Bangkok office, Russell is responsible for developing the companys B2B and B2C business, building its client base of high-end local residents and in the Asia/Pacific region from Japan to Australia. Russell has over 20 years experience in the tourism industry in the UK, France and most recently Vietnam, where he lived for nearly 10 years and looked after Remote Lands ground arrangements since 2010. Im delighted to be joining such a committed and knowledgeable team of Asia experts he told us, and I am sure that my extensive travel experience in the region and my large network of contacts will help Remote Lands become as successful in Asia/Pacific as they already are in the US & Latin American markets. Catherine Heald, Remote Lands co-founder and CEO told us: We are thrilled to have Tim join us in our Bangkok office to build our rapidly growing Asia/Pacific client base. Tims new team will focus on the immense market of Asia/Pacific UHNWIs who wish to travel in ultimate style, and are in need of a high-end Asia specialist who understands their discerning needs. For more information, please contact Tim on tim(at)remotelands(dot)com About Remote Lands, Inc. Remote Lands, Inc. creates highly personalized, ultra-luxe holidays in Asia, optionally by private jet or yacht. Based in New York and Bangkok, we specialize in extraordinary experiences that are difficult to arrange and require privileged access to important people and exclusive events, drawing upon our relationships with remarkable people around Asia. We distinguish ourselves with our white-glove service, creative itineraries and extreme attention to detail. Remote Lands has been featured in The New York Times, The Wall Street Journal, Departures, Travel + Leisure, Cond Remote Lands Expands Sales to Asia/Pacific with New Director of Sales & Marketing

Bangkok (PRWEB) October 04, 2012

Remote Lands, the worlds leading ultra-luxe Asia travel designer, is delighted to announce the appointment of Tim Russell as Director of Sales & Marketing for the Asia/Pacific region. Based in the companys Bangkok office, Russell is responsible for developing the companys B2B and B2C business, building its client base of high-end local residents and in the Asia/Pacific region from Japan to Australia.

Russell has over 20 years experience in the tourism industry in the UK, France and most recently Vietnam, where he lived for nearly 10 years and looked after Remote Lands ground arrangements since 2010. Im delighted to be joining such a committed and knowledgeable team of Asia experts he told us, and I am sure that my extensive travel experience in the region and my large network of contacts will help Remote Lands become as successful in Asia/Pacific as they already are in the US & Latin American markets.

Catherine Heald, Remote Lands co-founder and CEO told us: We are thrilled to have Tim join us in our Bangkok office to build our rapidly growing Asia/Pacific client base. Tims new team will focus on the immense market of Asia/Pacific UHNWIs who wish to travel in ultimate style, and are in need of a high-end Asia specialist who understands their discerning needs.

For more information, please contact Tim on tim(at)remotelands(dot)com

About Remote Lands, Inc.

Remote Lands, Inc. creates highly personalized, ultra-luxe holidays in Asia, optionally by private jet or yacht. Based in New York and Bangkok, we specialize in extraordinary experiences that are difficult to arrange and require privileged access to important people and exclusive events, drawing upon our relationships with remarkable people around Asia. We distinguish ourselves with our white-glove service, creative itineraries and extreme attention to detail.

Remote Lands has been featured in The New York Times, The Wall Street Journal, Departures, Travel + Leisure, Cond

Remote Lands Expands Sales to Asia/Pacific with New Director of Sales & Marketing