Former Director General of Marketing and Communications, CNTA is Speaking at WTM-ChinaContact Conference on Bilateral Tourism Relations with China this November 6th

(PRWEB) October 4, 2006

The upcoming WTM-ChinaContact conference on bilateral tourism relations with China, Chinathe future of Travel is gearing up to be the most comprehensive collection of knowledge and expertise on Chinas tourism sector ever assembled outside China.

A keynote speaker and chairperson of the session on bilateral tourism, Mrs. Shen Hui Rong, has until recently held the position of Marketing & Communications Director General at China National Tourism Administration (CNTA) in Beijing. For over 27 years, Mrs. Shen played key roles in Chinas rapidly developing tourism industry. She implemented Chinas recovery program post-SARS and has negotiated tourism agreements, known as ADS, with overseas destinations. Her work in this area earned her the nickname Ms. ADS.

We have asked Mrs. Shen about Chinas approach to outbound tourism and the role they see it playing in overall economic growth and social benefit to China.

When asked about the future potential of outbound tourism from China, Shen Hui Rong has told us “As usual when something is big in China, the numbers mentioned are staggering. The World Tourism Organization forecasts that China will become the worlds fourth-largest source of outbound tourists by 2020 with more than 100 million departures each year. Outbound travel from China jumped 50-fold in 20 years. In 1997, when the first batch of ADS destinations were approved including Thailand, Singapore, Malaysia, Philippines and the Hong Kong and Macao Special Administrative Regions, only 5.32 million trips were made. The number became 16.6 million in 2002, 20.22 million in 2003 despite the SARS epidemic, 28.85 million in 2004 and 31 million in 2005. It is expected that 2006 will still see 34 million overseas trips (10% increase). China has already replaced Japan as Asias number one outbound travel market.”

According to the survey released in the Annual Report of China Outbound Tourism Development 2005, white collar and company managerial staff are the main source of outbound travel, making up half of the market. This is especially the case in Beijing and Shanghai. 80% outbound travellers are aged between 18-50 with high education. 45% of outbound travellers are from three-member families while couples or singles comprise 30%.

The cost of staying/eating in the UK and Europe is quite high. While this is a factor in people’s travel choices, at present the visa issue is still the major barrier for Chinese travellers to Europe. Since last July EU nations carried out a stricter visa policy for Chinese tourists and as a result the number of Chinese tourists to Europe has not increased by much.

At present, the most popular tours to Europe are:

14 days trip to Germany, France, Switzerland, Italy and Holland; 12 days trip to Germany, France, Switzerland, Italy, Vatican and Austria; 9 days trip to Switzerland, Finland and Belgium or Switzerland, Germany and Austria.

11 days trip to Spain and Portugal; 9 days trip to Nordic countries are the most aspirational products.

Most of the tours are city based if they travel to long-haul destinations but some Chinese golfers like to go to St. Andrews, which is included in tour packages.

Bilateral agreements and cooperation will enhance two-way traffic. The more people travel between two countries, the better understanding each other will attain. This will reduce the differences and cultural gap to further develop friendship between the two peoples.

World Travel Market is an important annual global travel trade exhibition organised by Reed Travel Exhibitions, a leader in travel related fairs around the world. This is the first time that WTM is holding a full day conference on Chinas tourism industry. It is cooperating with ChinaContact to produce a high quality event with rich content, high quality speakers and fantastic networking opportunities. It is to be the first time that the theme of bilateral tourism development with China is discussed and analyzed at senior level in Europe. As Chinas tourism sector continues to overwhelm expectations to grow faster than its economy, this topic will remain a hot issue for many years to come. Chinathe future of Travel will continually update the international travel community on the dynamic pace of change in China and the ways that companies and destinations can benefit from this astounding destination / market.

ChinaContact is a dedicated market entry specialist for Chinas tourism sector, involved in consulting, investments, luxury destination marketing and public relations, events management and conference productions.

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Former Director General of Marketing and Communications, CNTA is Speaking at WTM-ChinaContact Conference on Bilateral Tourism Relations with China this November 6th

Market Probe Announces New Managing Director of Asia Pacific

Milwaukee, WI, USA (PRWEB) April 11, 2011

Market Probe, the global customer research organization, recently announced that its new managing director for Asia Pacific will be Saji Kumar. Mr. Kumar is an experienced research, brand, and advocacy consultant with over twenty years of pertinent, global experience. He was involved in most of the key building initiatives in 2010, and, with his new assignment, he will be able to consolidate Market Probes Asia Pacific presence so the company can continue to lead customer and brand advocacy research in the region.

Given the potential power of the developing markets in Asia Pacific, Mr. Kumar was excited to have the opportunity to direct operations there. The Asia Pacific market is one which is characterized by extraordinary growth potential, he said, and this has increased clients demand for consumer insights. As the region continues to grow in scale and economic importance, I am very confident of our ability to deliver the research insights that our clients in the Financial, Telecoms, Technology, Travel and Tourism and Automotive industries will need to stay ahead of the game and continue to build market share.

Asia Pacific is a critical growth region for Market Probe and an increasingly important part of our global business strategy, he continued. With our thought leadership in the areas of brand and customer advocacy, we are well positioned to meet the research needs of our clients.

Thought Leadership In B2B Customer Advocacy

Mr. Kumars recent promotion underscored his thought leadership in customer advocacy, especially in the B2B sector. In a recent white paper entitled Does Customer Advocacy Exist In B2B? Saji Kumar and others explore the crucial, actionable areas of customer advocacy development, which lead to quantifiable business successes. After extensive surveys and analyses, the team of writers showed that certain factors influence decision makers more than others, and optimizing an approach must take these into account. They conclude that due to the critical nature of touch points, performance, brand perception, and relationships in B2B, advocacy may well be more important in this arena than in the business to consumer world.

Customer Advocacy Aids The Travel & Hospitality Industries in Asia Pacific

At a recent global conference for customer advocacy in Chicago, Mr. Kumar discussed the effect that Market Probes customer advocacy work has had on that pivotal region. We feel that advocacy is a medium where we can actually help these companies understand the customers theyre looking for and market precisely to them. http://www.marketprobe.com/mpcltreport

He went on to describe a recent conference that Market Probe held in Singapore. The conference was a huge success. The 50 or so companies that participated were looking for a unique way of targeting their customers, and they found what they were looking for with Market Probes help. This advocacy framework has really come on as a different tool to help us market our research strategy across the region, he said.

Dr. TR Rao, CEO of Market Probe, describes Market Probes approach to customer advocacy this way: Advocacy is a new concept in customer satisfaction research. We are operating in a new society where there is a declining trust in large brands. And people trust more each other than what the manufacturers say. Advocacy deals with that head on. Were saying: you need to know who your advocates are, you need to know how many advocates you have, and you need to engage them to promote your own brand.

Using Market Probes SHARE+ customer advocacy research framework, clients are able to classify their customer base into four groups on an advocacy ladderthe most effective segmentation scheme in the industry. With this research in hand, clients can begin to take action to move customers up the advocacy ladder, drastically improving overall business performance.

Mr. Kumar Brings 20 Years of Diverse Global Experience To The Position

Saji Kumar is highly qualified for the new position, with over 20 years of diverse global industry and consulting experience. His current focus is on developing cutting-edge solutions in the areas of customer and brand advocacy in order to impact market share. Before joining Market Probe in 2010, Mr. Kumar held senior research positions with companies such as IPSOS, TNS, Millward-Brown, and the Gallup Organization. He has developed his unique global perspective and acute cultural acumen by working with a broad range of high-profile clients in countries as diverse as Mexico, Brazil, Argentina, Australia, New Zealand, Singapore, Korea, China, Japan, Thailand, Indonesia and Malaysia.

Market Probe, Inc.

Market Probe, Inc. is a global market research firm specializing in full-service strategic guidance and stakeholder solutions. The corporate headquarters is located in Milwaukee, Wisconsin in the USA, with full-service research offices throughout the US and in Canada, United Kingdom, Belgium, UAE, India, Bahrain, Hong Kong, Singapore and China, and additional strategic partnerships globally. For information, please visit http://www.marketprobe.com.

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Market Probe Announces New Managing Director of Asia Pacific

Bangkok (PRWEB) October 04, 2012 Remote Lands, the worlds leading ultra-luxe Asia travel designer, is delighted to announce the appointment of Tim Russell as Director of Sales & Marketing for the Asia/Pacific region. Based in the companys Bangkok office, Russell is responsible for developing the companys B2B and B2C business, building its client base of high-end local residents and in the Asia/Pacific region from Japan to Australia. Russell has over 20 years experience in the tourism industry in the UK, France and most recently Vietnam, where he lived for nearly 10 years and looked after Remote Lands ground arrangements since 2010. Im delighted to be joining such a committed and knowledgeable team of Asia experts he told us, and I am sure that my extensive travel experience in the region and my large network of contacts will help Remote Lands become as successful in Asia/Pacific as they already are in the US & Latin American markets. Catherine Heald, Remote Lands co-founder and CEO told us: We are thrilled to have Tim join us in our Bangkok office to build our rapidly growing Asia/Pacific client base. Tims new team will focus on the immense market of Asia/Pacific UHNWIs who wish to travel in ultimate style, and are in need of a high-end Asia specialist who understands their discerning needs. For more information, please contact Tim on tim(at)remotelands(dot)com About Remote Lands, Inc. Remote Lands, Inc. creates highly personalized, ultra-luxe holidays in Asia, optionally by private jet or yacht. Based in New York and Bangkok, we specialize in extraordinary experiences that are difficult to arrange and require privileged access to important people and exclusive events, drawing upon our relationships with remarkable people around Asia. We distinguish ourselves with our white-glove service, creative itineraries and extreme attention to detail. Remote Lands has been featured in The New York Times, The Wall Street Journal, Departures, Travel + Leisure, Cond Remote Lands Expands Sales to Asia/Pacific with New Director of Sales & Marketing

Bangkok (PRWEB) October 04, 2012

Remote Lands, the worlds leading ultra-luxe Asia travel designer, is delighted to announce the appointment of Tim Russell as Director of Sales & Marketing for the Asia/Pacific region. Based in the companys Bangkok office, Russell is responsible for developing the companys B2B and B2C business, building its client base of high-end local residents and in the Asia/Pacific region from Japan to Australia.

Russell has over 20 years experience in the tourism industry in the UK, France and most recently Vietnam, where he lived for nearly 10 years and looked after Remote Lands ground arrangements since 2010. Im delighted to be joining such a committed and knowledgeable team of Asia experts he told us, and I am sure that my extensive travel experience in the region and my large network of contacts will help Remote Lands become as successful in Asia/Pacific as they already are in the US & Latin American markets.

Catherine Heald, Remote Lands co-founder and CEO told us: We are thrilled to have Tim join us in our Bangkok office to build our rapidly growing Asia/Pacific client base. Tims new team will focus on the immense market of Asia/Pacific UHNWIs who wish to travel in ultimate style, and are in need of a high-end Asia specialist who understands their discerning needs.

For more information, please contact Tim on tim(at)remotelands(dot)com

About Remote Lands, Inc.

Remote Lands, Inc. creates highly personalized, ultra-luxe holidays in Asia, optionally by private jet or yacht. Based in New York and Bangkok, we specialize in extraordinary experiences that are difficult to arrange and require privileged access to important people and exclusive events, drawing upon our relationships with remarkable people around Asia. We distinguish ourselves with our white-glove service, creative itineraries and extreme attention to detail.

Remote Lands has been featured in The New York Times, The Wall Street Journal, Departures, Travel + Leisure, Cond

Remote Lands Expands Sales to Asia/Pacific with New Director of Sales & Marketing