Bangkok, Thailand (PRWEB UK) 12 October 2012 What could motorbike helmets, endangered marine turtles, community gardens, Bhutanese students, mini-dog collars and a Destiny’s Youngster possibly have in widespread? The answer lies in that overused acronym: CSR. For several companies, planting a couple of trees or possessing a clean-up day ticks their Corporate Social Responsibility box. Not so for AKARYN Hospitality Management Services (AHMS) and its visionary founder and managing partner, Anchalika Kijkanakorn. Every of the above mentioned, seemingly unrelated items are intimately joined by means of the internet of AHMS’s revolutionary and unconventional CSR campaigns, below the umbrella of the company’s charity arm, the Pure Blue Foundation. Most consideration has focused on the Pure Blue Foundation’s efforts to guard endangered marine turtles by supporting the Turtle Sanctuary that neighbours Aleenta Phuket-Phang Nga Resort and Spa, the group’s spectacular contemporary resort at pristine Natai Beach, 15 minutes north of Phuket International Airport. Four turtles have been saved in the course of the final two months alone from deadly plastic and fishing nets, and on December 1, 2012, the resort will stage its annual charity fund raiser to support turtle conservation and the Pure Blue Foundation. The occasion will be hosted by resort Common Manager Yann Gouriou in an evening packed with entertainment, from dancing and body painting to a fashion show presenting Gottex swimwear, and featuring nicely-known Window on Thailand Television host Able Wanamakok as MC for the evening with music by resident DJ Tiki from Le China Bar and Lounge in Paris. Tickets are available for THB2,222 each and every which includes an open bar and a chocolate decadence culinary encounter. Contact support@purebluefoundation.com for much more info. The foundation is also functioning closely with another neighbour, Natai Beach’s Khao Pillai School, to educate children on the value of marine conservation and also to rebuild the school’s roof after a current thunderstorm caused considerable damage. The group’s adults-only resort at Chaweng Beach in Koh Samui, akyra Chura Samui, has focused its attention on a CSR campaign to encourage guests, locals and other vacationers to put on motorcycle helmets anytime they venture out onto Koh Samui’s roads in response to the island’s shocking road toll. This campaign is now set to be rolled out at all four of AHMS’s properties, which also consist of the new AKARYN Samui Resort and Spa, and the Aleenta Hua Hin Pranburi Resort and Spa. Other initiatives consist of an Aleenta “Wrist Collar” launched by Aleenta Hua Hin-Pranburi in response to a community-wide issue with abandoned and stray dogs. Fifty percent of the “Wrist Collar” value goes to helping homeless dogs, food and a neutering programme. Aleenta Hua Hin-Pranburi has also spearheaded the Community Garden project, in response to Thailand’s overfishing crisis. Explains Ms Kijkanakorn: “Any community residents can cease by the garden and help themselves to our generate for totally free. In return, all we ask for is a small labour or some self-seeding future contributions.” Ms Kijkanakorn’s other out-of-the-box CSR concept was the gesture to supply hospitality coaching at her group’s resorts to 26 trainees from the remote Kingdom of Bhutan, exactly where tourism is in its infancy. “AHMS believes in education and coaching for future leaders,” she stated. “We support trainees about the world and count over ten nationalities operating across our current operating properties from best hotel schools about the globe. AHMS was delighted to welcome 26 trainees from the Royal Institute for Tourism &amp Hospitality in Bhutan recently to work at our 4 resorts in Thailand. Right after instruction with us they will return to perform in the country’s fledging hotel and travel market.” Now the concentrate would shift to generating certain the Pure Blue Foundation fundraiser at Aleenta Phuket-Phang Nga was a success, she said. Final year’s event, a molecular gastronomy spectacular which created waves as far away as Phuket and Bangkok, doubled the takings of the 2010 occasion, raising over THB400,000. “We have upheld our pledge to educate neighborhood school young children about endangered turtles, and took groups from Baan Khao Pilai school close to the Aleenta Phuket-Phang Nga resort to visit the Turtle Sanctuary that Aleenta sponsors,” said Ms Kijkanakorn. “We also welcomed Destiny’s Child singer Kelly Rowland to the resort in 2011, and it was gratifying to see the star express a keen interest in our function with endangered sea turtles. Guests can appreciate the as soon as-in-a-lifetime encounter of releasing hatchlings back into the wild.” In July this year the Pure Blue Foundation started pioneering activities in coral regeneration on Koh Samui at Hanuman Bay, the location of AKARYN Samui, with the aim to enhance coral species from 13 to 25. The latest initiative is taking shape and starting to build. But it requires time. “We are not right here to just make a speedy buck but have long term commitments to all the environments around which we operate resorts,” stated Ms Kijkanakorn. “For us it is what gets us up in the morning and gets us going being aware of that we are, nevertheless tiny, producing a difference. This is our guiding philosophy.” Related Thailand Music Tourism Press Releases From Helmets to Half-Shells: Boutique Resort Pioneer Turns Creativity Into Corporate Social Responsibility

Bangkok, Thailand (PRWEB UK) 12 October 2012

What could motorbike helmets, endangered marine turtles, community gardens, Bhutanese students, mini-dog collars and a Destiny’s Youngster possibly have in widespread?

The answer lies in that overused acronym: CSR. For several companies, planting a couple of trees or possessing a clean-up day ticks their Corporate Social Responsibility box. Not so for AKARYN Hospitality Management Services (AHMS) and its visionary founder and managing partner, Anchalika Kijkanakorn.

Every of the above mentioned, seemingly unrelated items are intimately joined by means of the internet of AHMS’s revolutionary and unconventional CSR campaigns, below the umbrella of the company’s charity arm, the Pure Blue Foundation.

Most consideration has focused on the Pure Blue Foundation’s efforts to guard endangered marine turtles by supporting the Turtle Sanctuary that neighbours Aleenta Phuket-Phang Nga Resort and Spa, the group’s spectacular contemporary resort at pristine Natai Beach, 15 minutes north of Phuket International Airport.

Four turtles have been saved in the course of the final two months alone from deadly plastic and fishing nets, and on December 1, 2012, the resort will stage its annual charity fund raiser to support turtle conservation and the Pure Blue Foundation.

The occasion will be hosted by resort Common Manager Yann Gouriou in an evening packed with entertainment, from dancing and body painting to a fashion show presenting Gottex swimwear, and featuring nicely-known Window on Thailand Television host Able Wanamakok as MC for the evening with music by resident DJ Tiki from Le China Bar and Lounge in Paris. Tickets are available for THB2,222 each and every which includes an open bar and a chocolate decadence culinary encounter. Contact support@purebluefoundation.com for much more info.

The foundation is also functioning closely with another neighbour, Natai Beach’s Khao Pillai School, to educate children on the value of marine conservation and also to rebuild the school’s roof after a current thunderstorm caused considerable damage.

The group’s adults-only resort at Chaweng Beach in Koh Samui, akyra Chura Samui, has focused its attention on a CSR campaign to encourage guests, locals and other vacationers to put on motorcycle helmets anytime they venture out onto Koh Samui’s roads in response to the island’s shocking road toll. This campaign is now set to be rolled out at all four of AHMS’s properties, which also consist of the new AKARYN Samui Resort and Spa, and the Aleenta Hua Hin Pranburi Resort and Spa.

Other initiatives consist of an Aleenta “Wrist Collar” launched by Aleenta Hua Hin-Pranburi in response to a community-wide issue with abandoned and stray dogs. Fifty percent of the “Wrist Collar” value goes to helping homeless dogs, food and a neutering programme.

Aleenta Hua Hin-Pranburi has also spearheaded the Community Garden project, in response to Thailand’s overfishing crisis. Explains Ms Kijkanakorn: “Any community residents can cease by the garden and help themselves to our generate for totally free. In return, all we ask for is a small labour or some self-seeding future contributions.”

Ms Kijkanakorn’s other out-of-the-box CSR concept was the gesture to supply hospitality coaching at her group’s resorts to 26 trainees from the remote Kingdom of Bhutan, exactly where tourism is in its infancy. “AHMS believes in education and coaching for future leaders,” she stated. “We support trainees about the world and count over ten nationalities operating across our current operating properties from best hotel schools about the globe. AHMS was delighted to welcome 26 trainees from the Royal Institute for Tourism &amp Hospitality in Bhutan recently to work at our 4 resorts in Thailand. Right after instruction with us they will return to perform in the country’s fledging hotel and travel market.”

Now the concentrate would shift to generating certain the Pure Blue Foundation fundraiser at Aleenta Phuket-Phang Nga was a success, she said. Final year’s event, a molecular gastronomy spectacular which created waves as far away as Phuket and Bangkok, doubled the takings of the 2010 occasion, raising over THB400,000.

“We have upheld our pledge to educate neighborhood school young children about endangered turtles, and took groups from Baan Khao Pilai school close to the Aleenta Phuket-Phang Nga resort to visit the Turtle Sanctuary that Aleenta sponsors,” said Ms Kijkanakorn.

“We also welcomed Destiny’s Child singer Kelly Rowland to the resort in 2011, and it was gratifying to see the star express a keen interest in our function with endangered sea turtles. Guests can appreciate the as soon as-in-a-lifetime encounter of releasing hatchlings back into the wild.”

In July this year the Pure Blue Foundation started pioneering activities in coral regeneration on Koh Samui at Hanuman Bay, the location of AKARYN Samui, with the aim to enhance coral species from 13 to 25. The latest initiative is taking shape and starting to build. But it requires time.

“We are not right here to just make a speedy buck but have long term commitments to all the environments around which we operate resorts,” stated Ms Kijkanakorn. “For us it is what gets us up in the morning and gets us going being aware of that we are, nevertheless tiny, producing a difference. This is our guiding philosophy.”

Related Thailand Music Tourism Press Releases

From Helmets to Half-Shells: Boutique Resort Pioneer Turns Creativity Into Corporate Social Responsibility